Snap and WaveOptics Enter The Shrinking AR Smartglasses Race

J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Automotive Technology, Devices & Technology, Head-Mounted Displays, Head-Up Displays, Insight Articles, Semiconductors, Venture Capital, Private Equity, and M&A

Following the announcement of its new Spectacles AR development kit, Snap Inc. has announced its deal to acquire waveguide supplier WaveOptics. The deal is worth over $500 million, at least half of which is to be paid in stock. The partnership between the two companies signals a recommitment from Snap to develop and produce true AR smartglasses within the next … Read More

SightCall Round Shows Maturity in Enterprise AR Market

J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Enterprise Transformation, Enterprise xR Intelligence Service, Insight Articles, Interfaces, Software, Venture Capital, Private Equity, and M&A

Field Service applications continue to lead applications of augmented reality in scalability and ROI potential, as evidenced by a new round of funding for German AR startup SightCall. The company raised $42 million for its remote AR task guidance solution, which targets traditional applications such as vision picking and B2B/B2C service and maintenance. SightCall uses marker-based tracking and is compatible … Read More

[Press Release] Greenlight Insights Forecasts Growth in Volumetric Video

Greenlight Insights Augmented Reality, Devices & Technology, Press Releases, Virtual Reality

San Francisco, CA – May 10, 2021 — Among renewed interest from investors and technology companies, new research from Greenlight Insights highlights compelling long-term market potential for volumetric and depth-enabled video technology. Greenlight Insights’ research shows that the market for volumetric capture, compression, and sharing technology could reach a value in excess of 2.5 billion by 2026, and surpassing 40 … Read More

VIVECON 2021: Why HTC Is All-In On HTC Vive Pro 2 and Vive Focus 3

J.C. Kuang, Analyst Devices & Technology, Enterprise Transformation, Events, Head-Mounted Displays, Insight Articles, Virtual Reality, Virtual Reality Intelligence Service

HTC Vive will launch a new piece of VR hardware at its online product event, VIVECON, on May 11-12.  Based on reporting from media outlets, it is likely the company is teasing an upgrade/refresh to the Vive Focus Plus and Vive Pro; HTC released the first headset in April 2019, and unofficially discontinued and replaced the second with the Vive … Read More

Campfire Foregrounds AR Amidst Recent VC Interest in Remote Work

J.C. Kuang, Analyst Insight Articles

Campfire, a recently unveiled startup, secured $8 million in venture funding per its April 27th announcement. The company plans to offer an integrated hardware and software solution for remote collaboration in industries such as engineering and architecture. Clients in these fields are ideal since visually-oriented design workflows such as CAD are commonplace.  Building on the design of the defunct Meta … Read More

V28 Turns Oculus Quest 2 Into Must Have Product, But Still No Killer App

J.C. Kuang, Analyst Insight Articles

Arriving on April 23rd, Oculus’ v28 software update for the Quest platform brought a number of new and highly anticipated experimental/early release features to the company’s flagship VR headset, Quest 2. Among these were: Air Link, an inbuilt first-party tool for enabling wireless streaming to a linked home computer system, enabling PC-based VR games to be played in Quest 2 … Read More

Oculus Subscriptions Indicate Critical Inflection Point for VR Ecosystem

J.C. Kuang, Analyst Insight Articles

Executive leadership at Facebook and Oculus announced on Thursday they would begin offering VR developers the opportunity to implement subscription-based models for games and services available on its Quest store. In addition, several established properties such as VSpatial, FitXR, and Rec Room (which notably closed its largest funding round to date [$100M] in March of 2021). Oculus emphasized in its … Read More