2018 Virtual Reality Consumer Report

2018 Virtual Reality Consumer Study

2018 Virtual Reality Consumer Report Uncover the biggest trends in virtual reality. Get a comprehensive, data-driven report on 4,000+ consumer use, spending, and sentiment of major products, applications, content, and more. Order this reportReleased: April 2018 What’s In The Report? Order this report Now in its 4th year, the 2018 Virtual Reality Consumer Study provides empirically-based insights into a broad … Read More

Virtual Reality 2017 TrendPack

Virtual Reality 2017 TrendPack

Now Available: Virtual Reality 2017 TrendPack Greenlight Insights’ Virtual Reality 2017 TrendPack gives you everything you need to leverage the latest data and analysis for virtual reality. Learn how changing consumer attitudes about virtual reality open up new commercial opportunities. Understand why virtual reality content now requires a strategy for out-of-home distribution. Look ahead through 2021 with our worldwide head-mounted … Read More

Reaching VR Consumers Abroad: Internet Cafes in China

Natalie Yue, Analyst China xR Intelligence Service, Consumer Insights, Insight Articles, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment, Virtual Reality, Virtual Reality Intelligence Service

Greenlighting China

Natalie Yue is a financial analyst with Greenlight Insights. In addition to building complex business and analytical models, Natalie covers emerging VR/AR trends developing in Asia-Pacific. 20 years ago, a billboard in central Beijing read, “How far are you from the information highway? Northward: 1.5km.” The billboard was advertising China’s first internet cafe and signaled the opening of the internet for Chinese … Read More

Understanding the Virtual Consumer

Join Erica Bishaf, Research Director at Greenlight Insights, and a special guest speaker to discuss Greenlight Insights’ latest research on demographic, behavioral, and usage trends about consumers who are actively using virtual reality.

Two-Thirds of U.S. Consumers Are Interested in Social VR, According to Greenlight Insights

Stevi Rex Consumer Insights, Press Releases

2017 Virtual Reality Consumer Report Preview

SAN FRANCISCO (May 17, 2017) — The latest consumer research from Greenlight Insights’ 2017 Consumer Report reveals social interaction, including video, avatar, and voice communications, among the top virtual reality use cases currently capturing consumer interest. The 2017 Consumer Report released today offers detailed findings from Greenlight Insights’ recent survey of 2,000 mainstream U.S. consumers on topics relating to experiences, … Read More

2017 Virtual Reality Consumer Report

2017 Consumer Report

A newer version of this research is available: 2018 Virtual Reality Consumer Report 2017 Virtual Reality Consumer Report Uncover the biggest trends in virtual reality. Get a comprehensive, data-driven report on 2,000+ consumer use, spending, and sentiment of major products, applications, content, and more. Released: May 2017 $1,995.00Add to cart Already have a account? Sign in to view this research. … Read More

2016 Virtual Reality Consumer Report

A newer version of this research is available: 2018 Virtual Reality Consumer Report 2016 Virtual Reality Consumer Report Uncover the biggest trends in virtual reality. Get a comprehensive, data-driven analysis on consumer expectations for major products, applications, prices, and more in our 2016 Consumer VR Reports. Original Release Date: July 4, 2016 Updated: November 23, 2016 Order This Report* Special … Read More