Will the BBC Drive Awareness of the VR in the UK?

Alexis Macklin, Research Manager Consumer Insights, Insight Articles, Media & Entertainment, Virtual Reality

This week BBC announced that it will be releasing interactive VR videos as part of their continued involvement in VR and 360 degree video. The Hollywood Reporter wrote that the company will be releasing three different VR storytelling experiences, two of which will be released at Sheffield Doc/Fest 2016. BBC has produced different 360 degree videos in the past for … Read More

Greenlight Insights to Release New Consumer Report Next Month

Stevi Rex Consumer Insights, Press Releases

Greenlight VR, the leader in virtual reality market intelligence, today unveiled its next consumer research report, which will be released in June 2016. Using data from more than 1,200 U.S. survey respondents, the 2016 Virtual Reality Consumer Adoption Report includes analysis that will help executives and investors understand what consumers currently think and really want from virtual reality. Last year’s Consumer … Read More

3 Strategic Questions for Travel Marketers Using Virtual Reality

Greenlight Insights Consumer Insights, Insight Articles, Media & Entertainment, Virtual Reality

I recently shared my take of how travel marketers are using virtual reality to promote their businesses in a Travel Weekly feature article. In this follow up piece, I share three strategic questions marketers seeking to create travel-based virtual reality experiences should consider. Who is my target audience and what are my ROI expectations? In our consumer research, we’ve seeing strong interest … Read More

2016 Virtual Reality Consumer Report, United Kingdom Edition

2016 United Kingdom Virtual Reality Consumer Survey

A newer version of this research is available: 2018 Virtual Reality Consumer Report Attitudes Toward Virtual Reality: Consumers in the United Kingdom Greenlight Insights collaborated with SuperAwesome, a youth market research firm based in London, England, to produce the first comprehensive study exploring consumer attitudes towards virtual reality technology in the UK. Release Date: January 14, 2016 Get This ReportThis … Read More

Research Suggests Oculus Pricing Is Aimed At Early Adopters

Greenlight Insights Consumer Insights, Insight Articles, Virtual Reality, Virtual Reality Intelligence Service

Exclusive Greenlight VR research in 2015 shows high interest in VR, with 79 percent wanting “more” after test drive and just 6% saying they had no interest. But $599 price is only attractive to 40 percent of potential market.  20% said they’d pay $400-$599; 9% would pay $600+ and 9 percent said they’d pay $1000+.  Top adopters seen by Greenlight VR: … Read More

Greenlight VR Survey Reveals Generation Z Will Play Pivotal Role in Virtual Reality Adoption in 2016

Greenlight Insights Consumer Insights, Insight Articles, Virtual Reality

A majority of teens & tweens say they love virtual reality (51%), significantly more than other segments including Generation X and Baby Boomers. Tweens and teens are a key market target segment for virtual reality. They are among the most enthusiastic toward virtual reality with 79% rating it the top-two positive responses compared to 71% of the total sample. Additionally, 70% … Read More

2015 Virtual Reality Consumer Report

A newer version of this research is available: 2018 Virtual Reality Consumer Report 2015 Virtual Reality Consumer Report Uncover what consumers really think about virtual reality. Get a comprehensive, data-driven analysis on consumer expectations for major products, content, prices, and more in our virtual reality reports. Original Release Date: November 4, 2015 Receive our analyzed consumer survey data in a … Read More