Field Service applications continue to lead applications of augmented reality in scalability and ROI potential, as evidenced by a new round of funding for German AR startup SightCall. The company raised $42 million for its remote AR task guidance solution, which targets traditional applications such as vision picking and B2B/B2C service and maintenance. SightCall uses marker-based tracking and is compatible … Read More
IVAS and Microsoft Hololens 2 Top-Priority Investment for Defense Training
J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Enterprise Transformation, Enterprise xR Intelligence Service, Head-Up Displays, Insight Articles, Interfaces
After making headlines with a Department of Defense contract worth nearly $500 million, Microsoft’s Hololens 2 is primed to reach US Army soldiers by 2021.
ARIA 2020: Predicting The Next Decade in Augmented Reality
J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Enterprise Transformation, Imaging & Video, Insight Articles, Interfaces, Software
On February 12, 2020, the fourth annual AR in Action Leadership Summit (ARIA) took place at MIT’s Media Lab attracting an international group of augmented reality (AR) developers and business leaders. The summit gathered over 40 speakers for in-depth presentations on groundbreaking research, innovative business opportunities, and market insights for the next generation of AR. The Greenlight Insights team tracked the … Read More
Oculus Gone: The Declining Value of 3DoF Interfaces
J.C. Kuang, Analyst Devices & Technology, Enterprise Transformation, Enterprise xR Intelligence Service, Head-Mounted Displays, Insight Articles, Interfaces, Virtual Reality, Virtual Reality Intelligence Service
This week, Oculus quietly eliminated Oculus Go from its lineup of offerings on Oculus for Business, the company’s portal for unified VR hardware and software solutions for enterprise clients. The move follows an apparent liquidation of stock as consumer MSRP for the device was permanently cut by $50. According to the company, “it’s clear that Oculus Quest, with its high-end … Read More
Greenlight Perspective 2020: 5 Bleeding-Edge Technologies Leading Enterprise XR Innovation
J.C. Kuang, Analyst Enterprise Transformation, Enterprise xR Intelligence Service, Head-Mounted Displays, Insight Articles, Interfaces, Smart Displays, Software
In 2019, the market for cutting-edge immersive technology was driven significantly by adoption from business clients. High-end hardware and software from companies like Varjo and PTC offered compelling evidence for the usability and revenue-generating potential of enterprise xR deployment. In 2020, Greenlight Insights expects to see significant disruption in enterprise xR from the following emerging technologies: Embodied Computing The intrinsic … Read More
I/ITSEC 2019: Virtual & Augmented Reality Highlights
A special report for subscribers with exclusive analysis of key announcements, expo floor buzz, and other highlights from I/ITSEC 2019.
Greenlight Perspective 2020: How Augmented Reality Will Evolve Alongside the 2020 Mobile Computing Landscape
J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Imaging & Video, Insight Articles, Interfaces
2019 saw the beginning of a major wave of disruption in mobile computing in the form of augmented reality. Across entertainment, social media, and business use cases, tablets and smartphones have emerged as the de-facto platform for many different AR applications and yielded immediate business benefits of their massive addressable market. Led by major global stakeholders including PTC, Apple, and … Read More