Will the BBC Drive Awareness of the VR in the UK?

Alexis Macklin, Research Manager Consumer Insights, Insight Articles, Media & Entertainment, Virtual Reality

This week BBC announced that it will be releasing interactive VR videos as part of their continued involvement in VR and 360 degree video. The Hollywood Reporter wrote that the company will be releasing three different VR storytelling experiences, two of which will be released at Sheffield Doc/Fest 2016. BBC has produced different 360 degree videos in the past for … Read More

Virtual Reality Key Topic at the 2016 US-China Startup Investment Forum

Clifton Dawson, Principal Analyst China xR Intelligence Service, Insight Articles, Virtual Reality

Note: The following was authored by Clifton Dawson, CEO at Greenlight VR.    The annual US-China Startup Investment Forum was held in Chongqing, China during the third week of May. Chongqing is China’s third largest city with a population of more than 30 million residents. This year, the topic of the Forum was VR. Analysts expect the market for virtual … Read More

Peeking Ahead at Google I/O: Daydream & Project Tango

Alexis Macklin, Research Manager Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Head-Mounted Displays, Insight Articles, Virtual Reality, Virtual Reality Intelligence Service

Rumors are swirling in anticipation of Google I/O and what Google will reveal next, but at the forefront of conversation is latest developments in VR. Of their latest developments, we anticipate that two of them will be of particular interest and impact – Daydream and Project Tango. Daydream Google has been rumored to be releasing a standalone VR headset that … Read More

Tribeca’s Virtual Arcade Highlights VR Artistry

Greenlight Insights Imaging & Video, Insight Articles, Media & Entertainment, Virtual Reality

Tribeca Film Festival happened last month and featured over 1,400 films. This year, Tribeca joined Sundance and other major film festivals to showcase VR experiences, educating storytellers and major publishers about the power of storytelling via virtual reality and 360 video. The Tribeca Film Festival featured a “Virtual Arcade” where attendees could try 13 VR experiences. As detailed in Greenlight VR 2016 Industry Report, … Read More

2016 Virtual Reality Industry Report, Spring Edition

2016 VR Industry Report Spring

A newer version of this research is available: 2018 Virtual Reality Industry Forecast 2016 Virtual Reality Industry, Spring Report Greenlight Insights’ inaugural Virtual Reality Industry Report features everything you need to know about forecasts, technology analysis, and other special topics for industry executives. Release Date: April 2016 This report is available only to Subscribers Already a Subscriber? Login Now. Research, … Read More

3 Strategic Questions for Travel Marketers Using Virtual Reality

Greenlight Insights Consumer Insights, Insight Articles, Media & Entertainment, Virtual Reality

I recently shared my take of how travel marketers are using virtual reality to promote their businesses in a Travel Weekly feature article. In this follow up piece, I share three strategic questions marketers seeking to create travel-based virtual reality experiences should consider. Who is my target audience and what are my ROI expectations? In our consumer research, we’ve seeing strong interest … Read More

Greenlight Insights Analysts to Attend VRLA Winter 2016

Greenlight Insights Media & Entertainment, Press Releases, Virtual Reality

Virtual Reality Los Angeles (VRLA) is the biggest virtual reality expo event in Los Angeles, home to one of the largest communities of VR developers, enthusiasts, and pioneers worldwide. Starting by a small group of USC undergraduates in July 2014 with just 130 attendees, VRLA has quickly become the world’s largest virtual reality expo. This January, Greenlight VR analysts will attend the VRLA Winter Expo, where over 72 … Read More