Research Suggests Oculus Pricing Is Aimed At Early Adopters

Greenlight Insights Consumer Insights, Insight Articles, Virtual Reality, Virtual Reality Intelligence Service

Exclusive Greenlight VR research in 2015 shows high interest in VR, with 79 percent wanting “more” after test drive and just 6% saying they had no interest. But $599 price is only attractive to 40 percent of potential market.  20% said they’d pay $400-$599; 9% would pay $600+ and 9 percent said they’d pay $1000+.  Top adopters seen by Greenlight VR: … Read More

Three Expectations for Virtual Reality at CES 2016

Greenlight Insights Insight Articles, Virtual Reality

Virtual reality is going to be one of the hottest topics at this year’s Consumer Electronics Show (CES) in Las Vegas, CA. In fact, the Consumer Technology Association (CTA), the organization that runs CES, says more than 40 exhibitors will display the next wave of immersive multimedia and virtual reality tech designed for mobile-, PC- and console-based VR. In January … Read More

Why Music Matters To Virtual Reality

Greenlight Insights Apps & Games, Insight Articles, Media & Entertainment, Virtual Reality

In light of the media’s coverage of leading game developer, Harmonix, recasting Rock Band for virtual reality, we want to provide extra analyst perspective on the important topic of exclusive content in virtual reality. Clifton Dawson, CEO at Greenlight Insights: “Exclusive content is very important for any new entertainment medium as a mechanism to attract mainstream consumers to unfamiliar platforms. And as a new medium for … Read More

CES 2016 Coverage

Greenlight Insights Insight Articles, Virtual Reality

Greenlight Insights Coverage CES 2016

Track the latest VR/AR developments at the Consumer Electronics Show 2016 from Greenlight Insights’ analysts in Las Vegas, NV January 6th – 9th.   Three Expectations for Virtual Reality at CES 2016 More than 40 exhibitors will display the next wave of immersive multimedia and virtual reality tech designed for mobile-, PC- and console-based VR. With so much VR taking place, below … Read More

Greenlight VR Survey Reveals Generation Z Will Play Pivotal Role in Virtual Reality Adoption in 2016

Greenlight Insights Consumer Insights, Insight Articles, Virtual Reality

A majority of teens & tweens say they love virtual reality (51%), significantly more than other segments including Generation X and Baby Boomers. Tweens and teens are a key market target segment for virtual reality. They are among the most enthusiastic toward virtual reality with 79% rating it the top-two positive responses compared to 71% of the total sample. Additionally, 70% … Read More

2015 Virtual Reality Consumer Report

A newer version of this research is available: 2018 Virtual Reality Consumer Report 2015 Virtual Reality Consumer Report Uncover what consumers really think about virtual reality. Get a comprehensive, data-driven analysis on consumer expectations for major products, content, prices, and more in our virtual reality reports. Original Release Date: November 4, 2015 Receive our analyzed consumer survey data in a … Read More

2015 Virtual Reality Industry Report, Spring Edition

2015 VR Industry Report, Spring Edition

2015 Virtual Reality Industry, Spring Report Greenlight Insights’ inaugural Virtual Reality Industry Report features everything you need to know about forecasts, technology analysis, and other special topics for industry executives. Release Date: July 2015 Get This ReportThis report is available only to Subscribers Already a Subscriber? Login Now. Everything You Need To Know In One Report Each Greenlight Insights report … Read More